"Devine" Fashion in Columbia

Having lived in Columbia for several years, and having had no sense of willpower, I got to know shopping in the capital city very well. When I first moved down to SC, I felt like there was somewhat of a lag in fashion and retail in much of the state; by the time I moved to Columbia things had started to change quickly, I was starting to see more of the local retailers carrying some of my favorite brands. I noticed one store seemed to be cutting it's own path and really getting in some of what I consider "advanced fashion", for lack of a better word. It was really exciting to me, and I'm sure to all the other fashion-savvy ladies in Cola who weren't finding those really special pieces in town.

A view from inside
I moved away, but on a subsequent visit to town I stopped by this store and was abbbbsolutely floored. The boutique was packed with so much gorgeous fashion that I had a slight panic attack. This fabulous boutique, Van Jean, had taken it to another level. Almost every designer I was crazy about was represented, the racks were filled with everything from beautiful gowns to cotton sundress; ya'll Van Jean even has ALL of your swim needs covered-handbags, shoes, sunglasses, Tory Burch IPAD CASES!!!, you name it. It was like a boutique department store, the promised land if you like. Not to mention that the store is beautifully decorated and merchandised; I could spend hours there.

Tibi "Constellation" Dress
I keep up with the store regularly through their Facebook page, etc. and they are consistently bringing in my favorite styles and designers. I honestly think Van Jean brought real, true fashion to Columbia.

Hunter Dixon Dress with KJL Necklace
Every time I see pictures from Columbia social events and ask friends about their outfits, they are straight from Van Jean. The owner, Melissa Blanchard, just knows what's up. I never thought I'd see the day when Marchesa was hitting the streets of good old Columbia. If you ever even drive near Columbia, it is worth taking the exit and heading over to Devine Street for a shopping power hour. As a matter of fact, it should probably be manditory.

One of my faves, Marysia SWIM from Charleston
A sample of what you'll find at Van Jean: Philip Lim, Rebecca Taylor, Milly, Marchesa, Ports 1961, Hunter Dixon, Tibi, Loeffler Randall, Kenneth Jay Lane, Jodi Arnold, Tucker, Leifsdottir. It goes on...

Tibi Draped Dress and Tory Burch Jacket
Not to mention, only a few doors away Melissa also owns Pout!, an luxurious makeup, skincare, and beautification outpost. (More on that later!)

Tory Burch Laptop Case!!! Love.
Visit Van Jean in Columbia:
2734 Devine Street





  1. Nice post Fain! You know I love this place!

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